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Bhutan, known as the last ‘Shangri-La’ on earth, the land of the Thunder Dragon, of ancient temples and fortresses, Bhutan is a country of breath-taking natural beauty and ancient cultural treasures. Bhutan is also the only country in the world that measures its success in terms of ‘Gross National Happiness’. Bhutan has some of the highest peaks on the planet, where unique and beautifully architectures monasteries clings to its cliffs majestically.
It’s also one of the least-visited non-hostile country on earth, because it adheres strongly to a policy of ‘High Value, Low Impact’ tourism which serves the purpose in making tourism in Bhutan an exclusive and distinctive experience.
Bhutan’s main tourism attractions are its traditional culture and way of life, its religious festivals, historic monuments and its pristine environment. Bhutan has received much international acclaim for its cautious approach to development that places a high priority on conserving the nation’s natural and cultural heritage. Protecting nature and culture is part of the Bhutanese value system and is an important aspect of the traditional way of life in Bhutan.
Bhutan is one of the world’s most pristine and exclusive destinations
National Language (Dzongkha)
Total Area (38,394 km2)
Gross National Happiness
The phrase “Gross National Happiness” was coined in 1972 by Bhutan’s fourth King, Jigme Singye Wangchuck. He used this phrase to signal his commitment to building an economy that would serve Bhutan’s unique culture based on Buddhist spiritual values instead of western material development gauged by gross domestic product (GDP).
GNH is a much richer objective than GDP or economic growth. In GNH, material well-being is important but it is also important to enjoy sufficient well-being in things like community, culture, governance, knowledge and wisdom, health, spirituality and psychological welfare, a balanced use of time, and harmony with the environment.
The 2015 GNH Index on a purpose-built survey of 7153 Bhutanese in every Dzongkhag of Bhutan. From that, analysts create a GNH profile for each person, showing their well-being across in the 9 domains mentioned above. The national GNH Index draws on every person’s portrait to give the national measure.
The 2015 GNH Index At-A-Glance
- 91.2% of Bhutanese are narrowly, extensively, or deeply happy.
- 43.4% of Bhutanese are extensively or deeply happy, up from 40.9% in 2010.
- Across groups:
– Men are happier than women
– People living in urban areas are happier than rural residents
– Single and married people are happier than widowed divorced, or separated o More educated people are happier
– Farmers are less happy than other occupational groups.
- Across districts, GNH was highest in Gasa, Bumthang, Thimphu, and Paro, and lowest in Dagana, Mongar, TashiYangtse, and Trongsa.